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Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities....

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書目詳細資料
主要作者:	Bakker, Diederich
格式:	圖書
語言:	English
出版:	Springer 2015
主題:	Management Economics Business Industrial Product management
在線閱讀:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59491
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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