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Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities....

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书目详细资料
主要作者:	Bakker, Diederich
格式:	图书
语言:	English
出版:	Springer 2015
主题:	Management Economics Business Industrial Product management
在线阅读:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59491
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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