Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales managemen...

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Những tác giả chính: Sahadev, Sunil, Purani, Keyoor, Malhotra, Neeru
格式: 图书
语言:English
出版: Springer 2015
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在线阅读:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59544
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