Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales managemen...
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| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59544 |
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oai:scholar.dlu.edu.vn:DLU123456789-595442023-11-11T06:44:43Z Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies Sahadev, Sunil Purani, Keyoor Malhotra, Neeru Organization Marketing research Management Marketing This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements. 2015-12-29T09:29:09Z 2015-12-29T09:29:09Z 2015 Book 978-3-319-13440-6 978-3-319-13439-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59544 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Organization Marketing research Management Marketing |
| spellingShingle |
Organization Marketing research Management Marketing Sahadev, Sunil Purani, Keyoor Malhotra, Neeru Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies |
| description |
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements. |
| format |
Book |
| author |
Sahadev, Sunil Purani, Keyoor Malhotra, Neeru |
| author_facet |
Sahadev, Sunil Purani, Keyoor Malhotra, Neeru |
| author_sort |
Sahadev, Sunil |
| title |
Boundary Spanning Elements and the Marketing Function in Organizations:
Concepts and Empirical Studies |
| title_short |
Boundary Spanning Elements and the Marketing Function in Organizations:
Concepts and Empirical Studies |
| title_full |
Boundary Spanning Elements and the Marketing Function in Organizations:
Concepts and Empirical Studies |
| title_fullStr |
Boundary Spanning Elements and the Marketing Function in Organizations:
Concepts and Empirical Studies |
| title_full_unstemmed |
Boundary Spanning Elements and the Marketing Function in Organizations:
Concepts and Empirical Studies |
| title_sort |
boundary spanning elements and the marketing function in organizations:
concepts and empirical studies |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59544 |
| _version_ |
1782549309781180416 |