Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales managemen...
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| Những tác giả chính: | , , |
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Springer
2015
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| Teme: | |
| Online dostop: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59544 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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