Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Butterworth-Heinemann,
1999.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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