Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

QR koda

Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

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Bibliografske podrobnosti
Glavni avtor:	Gummesson, Evert, 1936-
Format:	Knjiga
Jezik:	English
Izdano:	Boston, Mass. : Butterworth-Heinemann, 1999.
Teme:	Marketing. Relationship marketing.
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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