Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

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Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

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Bibliografiske detaljer
Hovedforfatter:	Gummesson, Evert, 1936-
Format:	Bog
Sprog:	English
Udgivet:	Boston, Mass. : Butterworth-Heinemann, 1999.
Fag:	Marketing. Relationship marketing.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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