Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

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Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

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Dades bibliogràfiques
Autor principal:	Gummesson, Evert, 1936-
Format:	Llibre
Idioma:	English
Publicat:	Boston, Mass. : Butterworth-Heinemann, 1999.
Matèries:	Marketing. Relationship marketing.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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