Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

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Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

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Библиографические подробности
Главный автор:	Gummesson, Evert, 1936-
Формат:	‌
Язык:	English
Опубликовано:	Boston, Mass. : Butterworth-Heinemann, 1999.
Предметы:	Marketing. Relationship marketing.
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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