Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

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Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

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书目详细资料
主要作者:	Gummesson, Evert, 1936-
格式:	图书
语言:	English
出版:	Boston, Mass. : Butterworth-Heinemann, 1999.
主题:	Marketing. Relationship marketing.
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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