Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

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Détails bibliographiques
Auteur principal: Gummesson, Evert, 1936-
Format: Livre
Langue:English
Publié: Boston, Mass. : Butterworth-Heinemann, 1999.
Sujets:
Marketing.
Relationship marketing.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Description
Description matérielle:xiii, 281p. : ill.
ISBN:075064463X (pbk.)

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