Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

Lignende værker

• Total Relationship Marketing ( 3th Edition )
  af: Evert, Gummesson
  Udgivet: (2025)
• Relationship marketing : strategy and implementation /
  Udgivet: (1999)
• Business Relationship Management and Marketing: Mastering Business Markets
  af: Kleinaltenkamp, Michael, et al.
  Udgivet: (2015)
• Customer relationship marketing
  af: Stone, Merlin
  Udgivet: (2000)
• Relationship marketing : bringing quality, customer service, and marketing together /
  af: Christopher, Martin.
  Udgivet: (1991)