Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

Guardado en:

Detalles Bibliográficos
Autor principal:	Gummesson, Evert, 1936-
Formato:	Libro
Lenguaje:	English
Publicado:	Boston, Mass. : Butterworth-Heinemann, 1999.
Materias:	Marketing. Relationship marketing.
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Notice: fwrite(): write of 697 bytes failed with errno=28 No space left on device in C:\vufind\module\VuFind\src\VuFind\Session\File.php on line 152
Cannot write session to C:\Windows\TEMP\vufind_sessions/sess_vopkqdodn5669b4h5vij73mers
Warning: session_write_close(): Failed to write session data using user defined save handler. (session.save_path: \xampp\tmp) in C:\vufind\vendor\laminas\laminas-session\src\SessionManager.php on line 235

Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

Ejemplares similares