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|a 075064463X (pbk.)
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|a IRC
|c IRC
|d IRC
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|a eng
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|a 658.812
|b GU-E
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|a Gummesson, Evert,
|d 1936-
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|a Total relationship marketing :
|b from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /
|c Evert Gummesson, 1936-
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|a Boston, Mass. :
|b Butterworth-Heinemann,
|c 1999.
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|a xiii, 281p. :
|b ill.
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|a Marketing.
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|a Relationship marketing.
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|a DUT
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|a From the UDN01
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|a Monograph
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|a Printed language
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| 980 |
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|a Mạng thư viện Đại học Đà Nẵng
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