Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

Total relationship marketing : from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /

Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Gummesson, Evert, 1936-
Materialtyp: Bok
Språk:English
Publicerad: Boston, Mass. : Butterworth-Heinemann, 1999.
Ämnen:
Marketing.
Relationship marketing.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
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100 1 |a Gummesson, Evert,  |d 1936- 
245 0 0 |a Total relationship marketing :  |b from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships - of the new marketing paradigm /  |c Evert Gummesson, 1936- 
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