Modern marketing theory : critical issues in the philosophy of marketing science /
Introduction. The morphology of explanation. Explanation. The morphology of scientific laws. Scientific laws. The morphology of theory. Theory. Natural philosophy and the rise of science. The development of the discipline of philosophy of science. The rise and fall of historical relativism in philos...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Cincinnati, OH :
South-Western,
1991.
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| 主題: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01323cam a2200373 i 4500 | ||
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| 005 | 20030311091411.0 | ||
| 008 | 010321|1991 vm 000 eng | ||
| 020 | |a 0538812214 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b HU-S |
| 100 | 1 | |a Hunt, Shelby D. | |
| 245 | 0 | 0 | |a Modern marketing theory : |b critical issues in the philosophy of marketing science / |c Shelby D. Hunt. |
| 260 | |a Cincinnati, OH : |b South-Western, |c 1991. | ||
| 300 | |a x, 499 p. : |b ill. ; |c 24cm. | ||
| 520 | 3 | |a Introduction. The morphology of explanation. Explanation. The morphology of scientific laws. Scientific laws. The morphology of theory. Theory. Natural philosophy and the rise of science. The development of the discipline of philosophy of science. The rise and fall of historical relativism in philosophy of science. Post-relativistic philosophy of science. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Positivism. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing research. |
| 650 | 0 | 4 | |a Philosophy, Modern. |
| 650 | 0 | 4 | |a Positivism. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||