Modern marketing theory : critical issues in the philosophy of marketing science /

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Modern marketing theory : critical issues in the philosophy of marketing science /

Introduction. The morphology of explanation. Explanation. The morphology of scientific laws. Scientific laws. The morphology of theory. Theory. Natural philosophy and the rise of science. The development of the discipline of philosophy of science. The rise and fall of historical relativism in philos...

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Bibliografske podrobnosti
Glavni avtor:	Hunt, Shelby D.
Format:	Knjiga
Jezik:	English
Izdano:	Cincinnati, OH : South-Western, 1991.
Teme:	Marketing. Positivism. Marketing research. Philosophy, Modern.
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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