Modern marketing theory : critical issues in the philosophy of marketing science /

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Modern marketing theory : critical issues in the philosophy of marketing science /

Introduction. The morphology of explanation. Explanation. The morphology of scientific laws. Scientific laws. The morphology of theory. Theory. Natural philosophy and the rise of science. The development of the discipline of philosophy of science. The rise and fall of historical relativism in philos...

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书目详细资料
主要作者:	Hunt, Shelby D.
格式:	图书
语言:	English
出版:	Cincinnati, OH : South-Western, 1991.
主题:	Marketing. Positivism. Marketing research. Philosophy, Modern.
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