Professional sales management /

This book is divided into six parts: Overview of personal selling and sales management; Planning and organizing the sales force; Developing the sales force; Directing the sales force; Controlling and evaluating the sales force; and The environment for personal selling and sales management.

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Autore principale: Anderson, Rolph E.
Altri autori: Hair, Joseph F., Bush, Alan J.
Natura: Libro
Lingua:English
Pubblicazione: Houston TX : Dame, 1999.
Edizione:3rd ed.
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