International market research : a financial perspective /

International market research : a financial perspective /

This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decision...

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Bibliografiske detaljer
Hovedforfatter: Hibbert, Edgar P.
Andre forfattere: Liu, Jonathan.
Format: Bog
Sprog:English
Udgivet: Oxford, UK : Blackwell Business, 1996.
Fag:
Marketing.
Finance.
Business.
Enterprises.
Marketing research > Finance.
International business enterprises > Research > Finance.
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Beskrivelse
Summary:This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decisions: the Marketing Mix; Developing Business Plans.
Fysisk beskrivelse:ix, 229 p. : ill. ; 24.5cm.
ISBN:0631191526

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