International market research : a financial perspective /

This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decision...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Hibbert, Edgar P.
Údair Eile: Liu, Jonathan.
Formáid: Leabhar
Teanga:English
Foilsithe: Oxford, UK : Blackwell Business, 1996.
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Cur Síos
Achoimre:This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decisions: the Marketing Mix; Developing Business Plans.
Cur Síos Fisiciúil:ix, 229 p. : ill. ; 24.5cm.
ISBN:0631191526