International market research : a financial perspective /
This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decision...
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Oxford, UK :
Blackwell Business,
1996.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumario: | This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decisions: the Marketing Mix; Developing Business Plans. |
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| Descripción Física: | ix, 229 p. : ill. ; 24.5cm. |
| ISBN: | 0631191526 |