International market research : a financial perspective /
This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decision...
保存先:
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| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Oxford, UK :
Blackwell Business,
1996.
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| 主題: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 要約: | This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decisions: the Marketing Mix; Developing Business Plans. |
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| 物理的記述: | ix, 229 p. : ill. ; 24.5cm. |
| ISBN: | 0631191526 |