International market research : a financial perspective /

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International market research : a financial perspective /

This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decision...

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Dades bibliogràfiques
Autor principal:	Hibbert, Edgar P.
Altres autors:	Liu, Jonathan.
Format:	Llibre
Idioma:	English
Publicat:	Oxford, UK : Blackwell Business, 1996.
Matèries:	Marketing. Finance. Business. Enterprises. Marketing research > Finance. International business enterprises > Research > Finance.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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