International market research : a financial perspective /

This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decision...

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Bibliographic Details
Main Author: Hibbert, Edgar P.
Other Authors: Liu, Jonathan.
Format: Book
Language:English
Published: Oxford, UK : Blackwell Business, 1996.
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Institutions: Mạng thư viện Đại học Đà Nẵng

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