International market research : a financial perspective /
This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decision...
Tallennettuna:
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| Muut tekijät: | |
| Aineistotyyppi: | Kirja |
| Kieli: | English |
| Julkaistu: |
Oxford, UK :
Blackwell Business,
1996.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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