International market research : a financial perspective /
This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decision...
保存先:
| 第一著者: | |
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| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Oxford, UK :
Blackwell Business,
1996.
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| 主題: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01387cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000047799 | ||
| 003 | 7493 | ||
| 005 | 20030314100357.0 | ||
| 008 | 010322|1996 vm 000 eng | ||
| 020 | |a 0631191526 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.83 |b HI-E |
| 100 | 1 | |a Hibbert, Edgar P. | |
| 245 | 0 | 0 | |a International market research : |b a financial perspective / |c Edgar Hibbert and Jonathan Liu. |
| 260 | |a Oxford, UK : |b Blackwell Business, |c 1996. | ||
| 300 | |a ix, 229 p. : |b ill. ; |c 24.5cm. | ||
| 520 | 3 | |a This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decisions: the Marketing Mix; Developing Business Plans. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Finance. |
| 630 | 0 | 4 | |a Business. |
| 630 | 0 | 4 | |a Enterprises. |
| 650 | 0 | 4 | |a Marketing research |x Finance. |
| 650 | 0 | 4 | |a International business enterprises |x Research |x Finance. |
| 700 | 1 | |a Liu, Jonathan. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||