International market research : a financial perspective /
This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decision...
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| Format: | Książka |
| Język: | English |
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Oxford, UK :
Blackwell Business,
1996.
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