Marketing for hospitality and tourism /
This book provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.
保存先:
| 第一著者: | |
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| その他の著者: | , |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Upper Saddle River, NJ :
Prentice Hall,
1999.
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| 版: | 2nd ed. |
| 主題: | |
| タグ: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 要約: | This book provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace. |
|---|---|
| 物理的記述: | 800 p. ; 25cm. |
| ISBN: | 0130807958 |