Marketing for hospitality and tourism /

This book provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.

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Detalles Bibliográficos
Autor principal: Kotler, Philip, 1931-
Otros Autores: Bowen, John., Makens, James.
Formato: Libro
Lenguaje:English
Publicado: Upper Saddle River, NJ : Prentice Hall, 1999.
Edición:2nd ed.
Materias:
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Descripción
Sumario:This book provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.
Descripción Física:800 p. ; 25cm.
ISBN:0130807958