Marketing for hospitality and tourism /
This book provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.
Gardado en:
| Autor Principal: | |
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| Outros autores: | , |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Upper Saddle River, NJ :
Prentice Hall,
1999.
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| Edición: | 2nd ed. |
| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Tóm tắt: | This book provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace. |
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| Descrición Física: | 800 p. ; 25cm. |
| ISBN: | 0130807958 |