Marketing for hospitality and tourism /

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Marketing for hospitality and tourism /

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This book provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.

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Bibliografiske detaljer
Hovedforfatter:	Kotler, Philip, 1931-
Andre forfattere:	Bowen, John., Makens, James.
Format:	Bog
Sprog:	English
Udgivet:	Upper Saddle River, NJ : Prentice Hall, 1999.
Udgivelse:	2nd ed.
Fag:	Marketing. Tourism. Hospitality industry. Hospitality industry > Marketing. Tourism > Marketing.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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