Marketing for hospitality and tourism /

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Marketing for hospitality and tourism /

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This book provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.

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Библиографические подробности
Главный автор:	Kotler, Philip, 1931-
Другие авторы:	Bowen, John., Makens, James.
Формат:	‌
Язык:	English
Опубликовано:	Upper Saddle River, NJ : Prentice Hall, 1999.
Редактирование:	2nd ed.
Предметы:	Marketing. Tourism. Hospitality industry. Hospitality industry > Marketing. Tourism > Marketing.
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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