Marketing for hospitality and tourism /

This book provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace.

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Bibliographic Details
Main Author:	Kotler, Philip, 1931-
Other Authors:	Bowen, John., Makens, James.
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Prentice Hall, 1999.
Edition:	2nd ed.
Subjects:	Marketing. Tourism. Hospitality industry. Hospitality industry > Marketing. Tourism > Marketing.
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