Global marketing /
This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats.
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Upper Saddle River, N.J. :
Prentice-Hall,
1997.
|
| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.848 |b KE-W |
| 100 | 1 | |a Keegan, Warren J. | |
| 245 | 0 | 0 | |a Global marketing / |c Warren J. Keegan, Mark C. Green. |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Prentice-Hall, |c 1997. | ||
| 300 | |a xxii, 594, [23] p. : |b ill., maps ; |c 25cm. | ||
| 520 | 3 | |a This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Export marketing |x Management. |
| 650 | 0 | 4 | |a Export marketing |x Management |x Case studies. |
| 700 | 1 | |a Green, Mark C. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||