Global marketing /
This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats.
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| Hlavní autor: | |
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| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Upper Saddle River, N.J. :
Prentice-Hall,
1997.
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| Vydání: | 2nd ed. |
| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Shrnutí: | This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats. |
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| Fyzický popis: | xxii, 594, [23] p. : ill., maps ; 25cm. |
| ISBN: | 0130842680 |