Global marketing /
This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats.
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| Glavni autor: | |
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| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Upper Saddle River, N.J. :
Prentice-Hall,
1997.
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| Izdanje: | 2nd ed. |
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sažetak: | This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats. |
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| Opis: | xxii, 594, [23] p. : ill., maps ; 25cm. |
| ISBN: | 0130842680 |