Global marketing /
This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats.
保存先:
| 第一著者: | |
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| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Upper Saddle River, N.J. :
Prentice-Hall,
1997.
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| 版: | 2nd ed. |
| 主題: | |
| タグ: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 要約: | This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats. |
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| 物理的記述: | xxii, 594, [23] p. : ill., maps ; 25cm. |
| ISBN: | 0130842680 |