Global marketing /

This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats.

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Keegan, Warren J.
Beste egile batzuk: Green, Mark C.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Upper Saddle River, N.J. : Prentice-Hall, 1997.
Edizioa:2nd ed.
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Deskribapena
Gaia:This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats.
Deskribapen fisikoa:xxii, 594, [23] p. : ill., maps ; 25cm.
ISBN:0130842680