Global marketing /
This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats.
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| Format: | Livre |
| Langue: | English |
| Publié: |
Upper Saddle River, N.J. :
Prentice-Hall,
1997.
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| Édition: | 2nd ed. |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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