Strategic brand communication campaigns /
Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing...
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Lincolnwood, Ill. :
NTC Business Books,
1999.
|
| Edizioa: | 5th ed. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01161cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000048233 | ||
| 003 | 7941 | ||
| 005 | 20030304152041.0 | ||
| 008 | 010322|1999 vm 000 eng | ||
| 020 | |a 0844229520 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659.113 |b SC-D |
| 100 | 1 | |a Schultz, Don E. | |
| 245 | 0 | 0 | |a Strategic brand communication campaigns / |c Don E. Schultz, Beth E. Barnes. |
| 250 | |a 5th ed. | ||
| 260 | |a Lincolnwood, Ill. : |b NTC Business Books, |c 1999. | ||
| 300 | |a xxi, 378 p. : |b ill. ; |c 24cm. | ||
| 520 | 3 | |a Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing... | |
| 630 | 0 | 4 | |a Advertising. |
| 650 | 0 | 4 | |a Advertising campaigns. |
| 700 | 1 | |a Barnes, Beth E. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||