Strategic brand communication campaigns /
Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing...
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| Glavni autor: | |
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| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Lincolnwood, Ill. :
NTC Business Books,
1999.
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| Izdanje: | 5th ed. |
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sažetak: | Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing... |
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| Opis: | xxi, 378 p. : ill. ; 24cm. |
| ISBN: | 0844229520 |