Strategic brand communication campaigns /
Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing...
Đã lưu trong:
| Príomhúdar: | |
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| Údair Eile: | |
| Formáid: | Leabhar |
| Teanga: | English |
| Foilsithe: |
Lincolnwood, Ill. :
NTC Business Books,
1999.
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| Eagrán: | 5th ed. |
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Achoimre: | Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing... |
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| Cur Síos Fisiciúil: | xxi, 378 p. : ill. ; 24cm. |
| ISBN: | 0844229520 |