Strategic brand communication campaigns /
Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing...
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
1999.
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| Edition: | 5th ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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