Mã QR

Strategic brand communication campaigns /

Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing...

Đã lưu trong:

Bibliografiske detaljer
Hovedforfatter:	Schultz, Don E.
Andre forfattere:	Barnes, Beth E.
Format:	Bog
Sprog:	English
Udgivet:	Lincolnwood, Ill. : NTC Business Books, 1999.
Udgivelse:	5th ed.
Fag:	Advertising. Advertising campaigns.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Ad campaign planner /
af: Sayre, Shay.
Udgivet: (1998)

Advertising campaign strategy:
af: Parente, Donald
Udgivet: (2004)

Instant promotions
af: Sugars, Bradley J.
Udgivet: (2006)

Promotion and integrated marketing communications
af: Semenik, Richard J.

Tổ chức sự kiện
af: Lưu, Văn Nghiêm
Udgivet: (2012)

Description of a media campaign about alcohol use during pregnancy /

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2006)

Tổ chức sự kiện
af: Lưu, Văn Nghiêm
Udgivet: (2009)

Instant promotions
af: Sugars, Bradley J
Udgivet: (2006)

Sonic branding :
af: Jackson, Daniel M.
Udgivet: (2003)

Advertising as communication
af: Dyer, Gillian
Udgivet: (1982)

Tổ chức sự kiện
af: Lưu, Văn Nghiêm
Udgivet: (2009)

Inside political campaigns

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

Advertising in the 21st century :
af: Cowan, D. S.
Udgivet: (1968)

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
af: Gross, Philip
Udgivet: (2015)

Creative strategy in advertising /
af: Jewler, A. Jerome.
Udgivet: (2001)

Copywriting for the electronic media
af: Meeske, Milan D.
Udgivet: (2005)

Advertising : from fundamentals to strategies /
af: Rothschild, Michael L.
Udgivet: (1987)

Which ad pulled best?:
Udgivet: (2003)

Advertising strategy :
af: Percy, Larry
Udgivet: (1980)

Which ad pulled best? : 40 case histories on how to write and design ads that work /
Udgivet: (2003)

Fundamentals of copy and layout /
af: Book, Albert C.
Udgivet: (1997)

Copywriting by design : bringing ideas to life with words and images /
af: Herzbrun, David.
Udgivet: (1997)

Strategic advertising management
af: Larry Percy
Udgivet: (2001)

Advertising principles : choice, challenge, change /
af: Vanden Bergh, Bruce G.
Udgivet: (1999)

Powers of persuasion
af: Fletcher, Winston
Udgivet: (2008)

Contemporary advertising
af: Arens, William F.
Udgivet: (2009)

Advertising
af: Wright, John S.
Udgivet: (1966)

Contemporary advertising
af: William F. Arens
Udgivet: (1996)

NTC's dictionary of advertising
af: Wiechmann, Jack G.
Udgivet: (1993)

La publicite strategie de l''entreprise
af: Dasot, Jean - Clause
Udgivet: (1973)

La publicite pour le meilleur ou pour le prire?
Udgivet: (1965)

La publicité au japon :
af: Kanahisa, Tching
Udgivet: (1984)

La publicite
af: Leduc, Robert
Udgivet: (1972)

68 bí quyết kinh doanh
af: Từ Hải Trung
Udgivet: (2000)

Quảng cáo để khuyến khích tiêu thụ sản phẩm
af: Nguyễn Thị Lành
Udgivet: (2000)

Contemporary advertising
af: Arens, William F.
Udgivet: (2004)

Quảng cáo và các hình thức quảng cáo hiệu quả nhất
af: Vũ, Quỳnh
Udgivet: (2006)