Strategic electronic marketing : managing e-business /
Introduction to E-business. Understanding E-business technology. E-business communication. E-business distribution systems. E-business value strategies. The individual and the diffusion of innovations. Information collection and use...
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| Κύριος συγγραφέας: | |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cincinnati, Ohio :
South-Western College,
2000.
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| Θέματα: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Περίληψη: | Introduction to E-business. Understanding E-business technology. E-business communication. E-business distribution systems. E-business value strategies. The individual and the diffusion of innovations. Information collection and use... |
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| Φυσική περιγραφή: | xxi, 342 p. : ill. ; 24cm. |
| ISBN: | 0324013191 |