Strategic electronic marketing : managing e-business /
Introduction to E-business. Understanding E-business technology. E-business communication. E-business distribution systems. E-business value strategies. The individual and the diffusion of innovations. Information collection and use...
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| Main Author: | Kleindl, Brad Alan, 1955- (Ph.D.) |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio :
South-Western College,
2000.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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