Strategic marketing management : text and cases /

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Strategic marketing management : text and cases /

This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ...

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Dades bibliogràfiques
Autor principal:	Ferrell, O. C.
Altres autors:	Lucas, George H., Luck, David.
Format:	Llibre
Idioma:	English
Publicat:	Cincinnati, Ohio : College Division, 1994.
Matèries:	Marketing. Management. Marketing > Management.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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