Strategic marketing management : text and cases /

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Strategic marketing management : text and cases /

This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ...

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Ferrell, O. C.
Awduron Eraill:	Lucas, George H., Luck, David.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Cincinnati, Ohio : College Division, 1994.
Pynciau:	Marketing. Management. Marketing > Management.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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