Strategic marketing management : text and cases /

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Strategic marketing management : text and cases /

This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ...

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Bibliografiske detaljer
Hovedforfatter:	Ferrell, O. C.
Andre forfattere:	Lucas, George H., Luck, David.
Format:	Bog
Sprog:	English
Udgivet:	Cincinnati, Ohio : College Division, 1994.
Fag:	Marketing. Management. Marketing > Management.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

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Udgivet: (2001)

Strategic marketing management : a means-end approach /
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Udgivet: (2023)

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Udgivet: (1979)

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Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
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Udgivet: (2020)

Marketing management /
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Udgivet: (2000)

Marketing management : strategies and programs /
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Udgivet: (1997)

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Udgivet: (2010)

Strategic marketing management
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Udgivet: (2000)

Strategic Marketing Issues in Emerging Markets
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Udgivet: (2020)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
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Case Studies in Marketing Management
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Udgivet: (2025)

Cases in marketing management
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Udgivet: (1997)

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Udgivet: (2020)

Cases in marketing management /
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Udgivet: (1997)

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Udgivet: (1992)

Marketing management
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Udgivet: (1997)

Services marketing management : an international perspective /
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Udgivet: (1999)

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Udgivet: (2003)

Global marketing management
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Udgivet: (2004)

Marketing management :
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Udgivet: (1995)

Marketing management :
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Udgivet: (2006)

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Udgivet: (2005)

Multinational marketing management
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Strategic marketing analysis
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Udgivet: (2004)

HBR's 10 must reads on strategic marketing,
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Udgivet: (2013)