Strategic marketing management : text and cases /

This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ...

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Ferrell, O. C.
Údair Eile: Lucas, George H., Luck, David.
Formáid: Leabhar
Teanga:English
Foilsithe: Cincinnati, Ohio : College Division, 1994.
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

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