Strategic marketing management : text and cases /

Mã QR

Strategic marketing management : text and cases /

This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ...

Đã lưu trong:

書目詳細資料
主要作者:	Ferrell, O. C.
其他作者:	Lucas, George H., Luck, David.
格式:	圖書
語言:	English
出版:	Cincinnati, Ohio : College Division, 1994.
主題:	Marketing. Management. Marketing > Management.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

相似書籍

Strategic market management /
由: Aaker, David A.
出版: (1995)

Strategic marketing management : eeting the global marketing challenge /
由: Anderson, Carol H.
出版: (2000)

Strategic Marketing Management
由: Wilson, Richard M.S.
出版: (2005)

Strategic market management /
由: Aaker, David A.
出版: (2005)

Marketing management : text and cases /
由: Czinkota, Michael R.
出版: (1997)

Marketing management : text and cases /
由: Dalrymple, Douglas J.
出版: (2000)

Cases in strategic marketing management /
由: Vincze, Julian W.
出版: (2000)

Cases in strategic marketing management :
由: Quelch, John A.
出版: (2001)

Strategic marketing management : a means-end approach /
由: Parry, Mark E. 1957-
出版: (2002)

Strategic Marketing Management :
由: Meek, Helen
出版: (2003)

Strategic Market Management (Global Perspectives)
由: David, A. Aaker, et al.
出版: (2023)

Strategic marketing
由: Cravens, David W.
出版: (2006)

Strategic market planning :
由: Abel, Derek F.
出版: (1979)

Strategic marketing :
由: Alsem, K. J.
出版: (2007)

Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
由: Adhikari, Atanu, et al.
出版: (2020)

Marketing management /
由: Kotler, Philip, 1931-
出版: (2000)

Marketing management : strategies and programs /
由: Guiltinan, Joseph P.
出版: (1997)

Strategic marketing creating competitive advantage
由: West, Douglas C.
出版: (2010)

Strategic marketing management
出版: (1991)

Basic marketing management /
由: Dalrymple, Douglas J.
出版: (2000)

Strategic Marketing Issues in Emerging Markets
由: Adhikari, Atanu
出版: (2020)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
由: Adhikari, Atanu, et al.
出版: (2020)

Case Studies in Marketing Management
由: V. Arvind, Shukla
出版: (2025)

Cases in marketing management
由: Bernhardt, Kenneth L.
出版: (1997)

Marketing strategy and management
由: Constantin, James A
出版: (1976)

Strategic Marketing. 1st ed. 2018
由: Tomczak, Torsten, et al.
出版: (2020)

Strategic Innovative Marketing and Tourism
由: Kavoura, Androniki, et al.
出版: (2020)

Cases in marketing management /
由: Bernhardt, Kenneth L., 1944-
出版: (1997)

Marketing management.
出版: (1992)

Marketing management
由: Dickson, Peter R
出版: (1997)

Services marketing management : an international perspective /
由: Kasper, Hans.
出版: (1999)

Marketing management
由: Kotler, Philip
出版: (2003)

Global marketing management
由: Kotabe, Masaaki
出版: (2004)

Marketing management :
由: Bradley, Frank
出版: (1995)

Marketing management :
由: Kotler, Philip
出版: (1967)

Marketing management :
出版: (2006)

Marketing management :
由: Lal, Rajiv
出版: (2005)

Multinational marketing management
由: Keegan, Warren J.
出版: (1980)

Strategic marketing analysis
由: Healy, Genevieve
出版: (2004)

HBR's 10 must reads on strategic marketing,
由: Harvard business School
出版: (2013)