Strategic marketing management : text and cases /
This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , |
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Cincinnati, Ohio :
College Division,
1994.
|
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| الملخص: | This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ... |
|---|---|
| وصف مادي: | xv, 400 p. : ill. ; 23cm. |
| ردمك: | 0538828234 |