Strategic marketing management : text and cases /
This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ...
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| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Cincinnati, Ohio :
College Division,
1994.
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| Materias: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01194cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 000048280 | ||
| 003 | 7990 | ||
| 005 | 20030313155754.0 | ||
| 008 | 010322|1994 vm 000 eng | ||
| 020 | |a 0538828234 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.802 |b FE-O |
| 100 | 1 | |a Ferrell, O. C. | |
| 245 | 0 | 0 | |a Strategic marketing management : |b text and cases / |c O. C. Ferrell, George H. Lucas, Jr., David Luck. |
| 260 | |a Cincinnati, Ohio : |b College Division, |c 1994. | ||
| 300 | |a xv, 400 p. : |b ill. ; |c 23cm. | ||
| 520 | 3 | |a This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Marketing |x Management. |
| 700 | 1 | |a Lucas, George H. | |
| 700 | 1 | |a Luck, David. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||