Marketing research /
This book is about: The nature and scope of marketing research; Data collection; Data analysis; Special topics in data analysis; Applications;...
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | , |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
New York :
John Wiley and Sons,
2001.
|
| Udgivelse: | 7th ed. |
| Fag: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.83 |b AA-D |
| 100 | 1 | |a Aaker, David A. | |
| 245 | 0 | 0 | |a Marketing research / |c David A. Aaker, V. Kumar, George S. Day. |
| 250 | |a 7th ed. | ||
| 260 | |a New York : |b John Wiley and Sons, |c 2001. | ||
| 300 | |a xvi, 751 p. : |b ill. ; |c 25.5cm. | ||
| 520 | 3 | |a This book is about: The nature and scope of marketing research; Data collection; Data analysis; Special topics in data analysis; Applications;... | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing research. |
| 700 | 1 | |a Kumar, V. | |
| 700 | 1 | |a Day, George S. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||