Marketing research /
This book is about: The nature and scope of marketing research; Data collection; Data analysis; Special topics in data analysis; Applications;...
Kaydedildi:
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| Diğer Yazarlar: | , |
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
New York :
John Wiley and Sons,
2001.
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| Edisyon: | 7th ed. |
| Konular: | |
| Etiketler: |
Etiketle
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Özet: | This book is about: The nature and scope of marketing research; Data collection; Data analysis; Special topics in data analysis; Applications;... |
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| Fiziksel Özellikler: | xvi, 751 p. : ill. ; 25.5cm. |
| ISBN: | 0471363405 |