The handbook of international marketing communications /
This book is about: General overview: Issues and concepts; Aspects of international marketing communications; ...
Đã lưu trong:
| Format: | Bog |
|---|---|
| Sprog: | English |
| Udgivet: |
Oxford, UK ; Malden, MA :
Blackwell,
1999.
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| Fag: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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Lignende værker
-
The white paper marketing handbook :
Udgivet: (2006) -
Integrated marketing communications in advertising and promotion
af: Shimp, Terrence A.
Udgivet: (2007) -
Promotion and integrated marketing communications
af: Semenik, Richard J. -
Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
af: Gayle, Kerr, et al.
Udgivet: (2023) -
International marketing
Udgivet: (2010)


