The handbook of international marketing communications /

This book is about: General overview: Issues and concepts; Aspects of international marketing communications; ...

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Detalles Bibliográficos
Formato: Libro
Lenguaje:English
Publicado: Oxford, UK ; Malden, MA : Blackwell, 1999.
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Descripción
Sumario:This book is about: General overview: Issues and concepts; Aspects of international marketing communications; ...
Descripción Física:xv, 294 p. ; 24.5cm.
ISBN:0631200916