The handbook of international marketing communications /
This book is about: General overview: Issues and concepts; Aspects of international marketing communications; ...
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| Format: | Livre |
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| Langue: | English |
| Publié: |
Oxford, UK ; Malden, MA :
Blackwell,
1999.
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| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is about: General overview: Issues and concepts; Aspects of international marketing communications; ... |
|---|---|
| Description matérielle: | xv, 294 p. ; 24.5cm. |
| ISBN: | 0631200916 |