The handbook of international marketing communications /

This book is about: General overview: Issues and concepts; Aspects of international marketing communications; ...

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书目详细资料
格式: 图书
语言:English
出版: Oxford, UK ; Malden, MA : Blackwell, 1999.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
实物特征
总结:This book is about: General overview: Issues and concepts; Aspects of international marketing communications; ...
实物描述:xv, 294 p. ; 24.5cm.
ISBN:0631200916