The media handbook /
This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
1995.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ... |
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| Physical Description: | xiv, 163 p. ; 23cm. |
| ISBN: | 0844235164 |