The media handbook /
This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ...
שמור ב:
| מחבר ראשי: | |
|---|---|
| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Lincolnwood, Ill. :
NTC Business Books,
1995.
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| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01073cam a2200373 i 4500 | ||
|---|---|---|---|
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| 005 | 20051111141525.0 | ||
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| 020 | |a 0844235164 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659 |b KA-H |
| 100 | 1 | |a Katz, Helen E. | |
| 245 | 0 | 4 | |a The media handbook / |c Helen Katz. |
| 260 | |a Lincolnwood, Ill. : |b NTC Business Books, |c 1995. | ||
| 300 | |a xiv, 163 p. ; |c 23cm. | ||
| 520 | 3 | |a This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ... | |
| 630 | 0 | 4 | |a Advertising media planning. |
| 630 | 0 | 4 | |a Mass media and business. |
| 630 | 0 | 4 | |a Marketing channels. |
| 650 | 0 | 4 | |a Advertising media planning. |
| 650 | 0 | 4 | |a Mass media and business. |
| 650 | 0 | 4 | |a Marketing channels. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||