Marketing mistakes and successes /
This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes.
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
New York :
John Wiley & Sons,
2000.
|
| Editie: | 8th ed. |
| Onderwerpen: | |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Wees de eerste die reageert!