Media today : an introduction to mass communication. /
Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects.
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Boston :
Houghton Mifflin,
1999.
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Crynodeb: | Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects. |
|---|---|
| Disgrifiad Corfforoll: | 490 p. ; 25.5cm. |
| ISBN: | 0395870771 |