Media today : an introduction to mass communication. /
Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects.
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| Format: | Książka |
| Język: | English |
| Wydane: |
Boston :
Houghton Mifflin,
1999.
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Streszczenie: | Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects. |
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| Opis fizyczny: | 490 p. ; 25.5cm. |
| ISBN: | 0395870771 |