Media today : an introduction to mass communication. /
Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects.
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Boston :
Houghton Mifflin,
1999.
|
| Materias: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Sumario: | Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects. |
|---|---|
| Descripción Física: | 490 p. ; 25.5cm. |
| ISBN: | 0395870771 |