Media today : an introduction to mass communication. /
Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects.
Guardat en:
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Boston :
Houghton Mifflin,
1999.
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| Matèries: | |
| Etiquetes: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumari: | Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects. |
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| Descripció física: | 490 p. ; 25.5cm. |
| ISBN: | 0395870771 |