Media today : an introduction to mass communication. /
Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects.
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| Format: | Book |
| Language: | English |
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Boston :
Houghton Mifflin,
1999.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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