Media today : an introduction to mass communication. /
Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects.
Gorde:
| Egile nagusia: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Boston :
Houghton Mifflin,
1999.
|
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 00974cam a2200325 i 4500 | ||
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 302.23 |b TU-J |
| 100 | 1 | |a Turow, Joseph. | |
| 245 | 0 | 0 | |a Media today : |b an introduction to mass communication. / |c Joseph Turow. |
| 260 | |a Boston : |b Houghton Mifflin, |c 1999. | ||
| 300 | |a 490 p. ; |c 25.5cm. | ||
| 520 | 3 | |a Understanding mass media; The print media; The electronic media; Advertising and public relations; Conglomerates and cross-media activities; and Mass media issues and effects. | |
| 630 | 0 | 4 | |a Mass media. |
| 650 | 0 | 4 | |a Mass media. |
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| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||