Understanding business markets : interation, relationships and networks /
Interaction and relationships in business markets. Business markets as networks. Developing marketing strategy. Developing purchasing strategy. Technology and networks.
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| Format: | Buch |
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| Sprache: | English |
| Veröffentlicht: |
London :
The Dryden Press,
1997.
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| Ausgabe: | 2nd ed. |
| Schlagworte: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Zusammenfassung: | Interaction and relationships in business markets. Business markets as networks. Developing marketing strategy. Developing purchasing strategy. Technology and networks. |
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| Beschreibung: | xvi, 578 p. : ill. ; 24.5cm. |
| ISBN: | 003099053X |