Understanding business markets : interation, relationships and networks /

Interaction and relationships in business markets. Business markets as networks. Developing marketing strategy. Developing purchasing strategy. Technology and networks.

محفوظ في:
التفاصيل البيبلوغرافية
التنسيق: كتاب
اللغة:English
منشور في: London : The Dryden Press, 1997.
الطبعة:2nd ed.
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
الوصف
الملخص:Interaction and relationships in business markets. Business markets as networks. Developing marketing strategy. Developing purchasing strategy. Technology and networks.
وصف مادي:xvi, 578 p. : ill. ; 24.5cm.
ردمك:003099053X