Understanding business markets : interation, relationships and networks /
Interaction and relationships in business markets. Business markets as networks. Developing marketing strategy. Developing purchasing strategy. Technology and networks.
محفوظ في:
| التنسيق: | كتاب |
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| اللغة: | English |
| منشور في: |
London :
The Dryden Press,
1997.
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| الطبعة: | 2nd ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| الملخص: | Interaction and relationships in business markets. Business markets as networks. Developing marketing strategy. Developing purchasing strategy. Technology and networks. |
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| وصف مادي: | xvi, 578 p. : ill. ; 24.5cm. |
| ردمك: | 003099053X |