Understanding business markets : interation, relationships and networks /
Interaction and relationships in business markets. Business markets as networks. Developing marketing strategy. Developing purchasing strategy. Technology and networks.
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| Format: | Book |
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| Language: | English |
| Published: |
London :
The Dryden Press,
1997.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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