Understanding business markets : interation, relationships and networks /

Interaction and relationships in business markets. Business markets as networks. Developing marketing strategy. Developing purchasing strategy. Technology and networks.

Sparad:
Bibliografiska uppgifter
Materialtyp: Bok
Språk:English
Publicerad: London : The Dryden Press, 1997.
Upplaga:2nd ed.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng