Marketing management : cases for creative problem solving /

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Marketing management : cases for creative problem solving /

This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Weinstein, Laurence Martin, 1944-
Awduron Eraill:	Annavarjula, Madan.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Cincinnati, Ohio : South-Western College, 2001.
Pynciau:	Marketing. Management. Decision making. Marketing > Management > Case studies. Marketing > Decision making > Case studies.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Cases in marketing management /
gan: Bernhardt, Kenneth L., 1944-
Cyhoeddwyd: (1997)

Cases in marketing management /
gan: Bernhardt, Kenneth L., 1944-
Cyhoeddwyd: (1997)

Cases in strategic marketing management /
gan: Vincze, Julian W.
Cyhoeddwyd: (2000)

Strategic marketing
gan: Cravens, David W.
Cyhoeddwyd: (2006)

Managerial decision cases /
gan: Finnegan, Thomas.
Cyhoeddwyd: (2001)

Managerial decision cases /
gan: Finnegan, Thomas.
Cyhoeddwyd: (2001)

Cases in marketing management
gan: Bernhardt, Kenneth L.
Cyhoeddwyd: (1997)

Managerial decision cases
gan: Finnegan, Thomas.
Cyhoeddwyd: (2001)

Marketer : a simulation /
gan: Smith, Jerald R.
Cyhoeddwyd: (1988)

Marketing Communications 2003-2004
gan: Hughes, Graham
Cyhoeddwyd: (2003)

Strategic marketing creating competitive advantage
gan: West, Douglas C.
Cyhoeddwyd: (2010)

Những chiến lược marketing hiệu quả kỳ diệu
Cyhoeddwyd: (2005)

Managerial decision cases : Version 1.0
gan: Finnegan, Thomas.
Cyhoeddwyd: (2001)

Strategic Marketing Management :
gan: Meek, Helen
Cyhoeddwyd: (2003)

The marketing game! : with student CD-Rom /
gan: Mason, Charlotte H.
Cyhoeddwyd: (2002)

Marketing communications :
gan: Crane, Edgar
Cyhoeddwyd: (1965)

Marketing management : text and cases /
gan: Dalrymple, Douglas J.
Cyhoeddwyd: (2000)

Marketing management : text and cases /
gan: Czinkota, Michael R.
Cyhoeddwyd: (1997)

Strategies techniques, and approaches to thinking"
gan: Martinez de Castillo, Sandra Luz
Cyhoeddwyd: (1999)

The CIM handbook of strategic marketing.
Cyhoeddwyd: (1998)

Problem solving in business and management : hard, soft and creative approaches /
gan: Hicks, Michael J.
Cyhoeddwyd: (1991)

Managing group life : communicating in decision-making groups /
Cyhoeddwyd: (1997)

The strategy and tactics of pricing :
gan: Nagle, Thomas T.
Cyhoeddwyd: (2002)

Fundamentals of marketing /
gan: Stanton, William J.
Cyhoeddwyd: (1994)

Cleaner-Energy Investments: Cases and Teaching Notes
gan: Sunderasan, Srinivasan
Cyhoeddwyd: (2016)

Marketing management cases in Malaysia
gan: Sieh Lee Mei Ling
Cyhoeddwyd: (1979)

An Introduction to business decision making : text and cases /
Cyhoeddwyd: (1977)

Strategic market planning :
gan: Abel, Derek F.
Cyhoeddwyd: (1979)

School-centred leadership : putting educational policy into practice /
Cyhoeddwyd: (1993)

Strategic marketing management cases
gan: David W. Cravens
Cyhoeddwyd: (1999)

Strategic marketing management cases
gan: Cravens, David W.
Cyhoeddwyd: (1998)

Sales promotion decision making : Concepts, principles, and practice /
gan: Ogden-Barnes, Steve.
Cyhoeddwyd: (2015)

Business marketing management :
gan: Hutt, Michael D.
Cyhoeddwyd: (2007)

Global marketing management :
gan: Quelch, John A.
Cyhoeddwyd: (2006)

MarketSim :
gan: Ruffer, Rochelle L.
Cyhoeddwyd: (2005)

Business marketing management : B2B /
gan: Hutt, Michael D.
Cyhoeddwyd: (2010)

Institutional stimulation of deliberative decision-making : Division of labour, deliberative legitimacy and technical regulation in the European single market /
gan: Gehring, Thomas.

Making hard decisions with DecisionTools
gan: Clemen, Robert T.
Cyhoeddwyd: (2001)

BUS107e
Cyhoeddwyd: (2011)

Decision analysis : an integrated approach /
gan: Golub, Andrew Lang.
Cyhoeddwyd: (1997)