Marketing management : cases for creative problem solving /

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Marketing management : cases for creative problem solving /

This book is divided into seven parts: Overview of marketing, business ethics; Market positioning and segmentation; International marketing; Marketing research; Branding, New product development, and Packaging; Pricing and Distribution; and Promotion.

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Weinstein, Laurence Martin, 1944-
Beste egile batzuk:	Annavarjula, Madan.
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Cincinnati, Ohio : South-Western College, 2001.
Gaiak:	Marketing. Management. Decision making. Marketing > Management > Case studies. Marketing > Decision making > Case studies.
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Antzeko izenburuak

Cases in marketing management /
nork: Bernhardt, Kenneth L., 1944-
Argitaratua: (1997)

Cases in marketing management /
nork: Bernhardt, Kenneth L., 1944-
Argitaratua: (1997)

Cases in strategic marketing management /
nork: Vincze, Julian W.
Argitaratua: (2000)

Strategic marketing
nork: Cravens, David W.
Argitaratua: (2006)

Managerial decision cases /
nork: Finnegan, Thomas.
Argitaratua: (2001)

Managerial decision cases /
nork: Finnegan, Thomas.
Argitaratua: (2001)

Cases in marketing management
nork: Bernhardt, Kenneth L.
Argitaratua: (1997)

Managerial decision cases
nork: Finnegan, Thomas.
Argitaratua: (2001)

Marketer : a simulation /
nork: Smith, Jerald R.
Argitaratua: (1988)

Marketing Communications 2003-2004
nork: Hughes, Graham
Argitaratua: (2003)

Strategic marketing creating competitive advantage
nork: West, Douglas C.
Argitaratua: (2010)

Những chiến lược marketing hiệu quả kỳ diệu
Argitaratua: (2005)

Managerial decision cases : Version 1.0
nork: Finnegan, Thomas.
Argitaratua: (2001)

Strategic Marketing Management :
nork: Meek, Helen
Argitaratua: (2003)

The marketing game! : with student CD-Rom /
nork: Mason, Charlotte H.
Argitaratua: (2002)

Marketing communications :
nork: Crane, Edgar
Argitaratua: (1965)

Marketing management : text and cases /
nork: Dalrymple, Douglas J.
Argitaratua: (2000)

Marketing management : text and cases /
nork: Czinkota, Michael R.
Argitaratua: (1997)

Strategies techniques, and approaches to thinking"
nork: Martinez de Castillo, Sandra Luz
Argitaratua: (1999)

The CIM handbook of strategic marketing.
Argitaratua: (1998)

Problem solving in business and management : hard, soft and creative approaches /
nork: Hicks, Michael J.
Argitaratua: (1991)

Managing group life : communicating in decision-making groups /
Argitaratua: (1997)

The strategy and tactics of pricing :
nork: Nagle, Thomas T.
Argitaratua: (2002)

Fundamentals of marketing /
nork: Stanton, William J.
Argitaratua: (1994)

Cleaner-Energy Investments: Cases and Teaching Notes
nork: Sunderasan, Srinivasan
Argitaratua: (2016)

Marketing management cases in Malaysia
nork: Sieh Lee Mei Ling
Argitaratua: (1979)

An Introduction to business decision making : text and cases /
Argitaratua: (1977)

Strategic market planning :
nork: Abel, Derek F.
Argitaratua: (1979)

School-centred leadership : putting educational policy into practice /
Argitaratua: (1993)

Strategic marketing management cases
nork: David W. Cravens
Argitaratua: (1999)

Strategic marketing management cases
nork: Cravens, David W.
Argitaratua: (1998)

Sales promotion decision making : Concepts, principles, and practice /
nork: Ogden-Barnes, Steve.
Argitaratua: (2015)

Business marketing management :
nork: Hutt, Michael D.
Argitaratua: (2007)

Global marketing management :
nork: Quelch, John A.
Argitaratua: (2006)

MarketSim :
nork: Ruffer, Rochelle L.
Argitaratua: (2005)

Business marketing management : B2B /
nork: Hutt, Michael D.
Argitaratua: (2010)

Institutional stimulation of deliberative decision-making : Division of labour, deliberative legitimacy and technical regulation in the European single market /
nork: Gehring, Thomas.

Making hard decisions with DecisionTools
nork: Clemen, Robert T.
Argitaratua: (2001)

BUS107e
Argitaratua: (2011)

Decision analysis : an integrated approach /
nork: Golub, Andrew Lang.
Argitaratua: (1997)