Marketing : a strategic approach /
This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
South Melbourne :
Nelson Thomson Learning,
2000.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Summary: | This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept. |
|---|---|
| Physical Description: | xiv, 926 p. : ill. (some col.) ; 27.5cm. |
| ISBN: | 0170091163 |