Marketing : a strategic approach /
This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
South Melbourne :
Nelson Thomson Learning,
2000.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept. |
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| Descrição Física: | xiv, 926 p. : ill. (some col.) ; 27.5cm. |
| ISBN: | 0170091163 |