Marketing : a strategic approach /

This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.

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書誌詳細
第一著者: McColl-Kennedy, J. R.
その他の著者: Kiel, G. C.
フォーマット: 図書
言語:English
出版事項: South Melbourne : Nelson Thomson Learning, 2000.
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