Marketing : a strategic approach /

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Marketing : a strategic approach /

This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	McColl-Kennedy, J. R.
Awduron Eraill:	Kiel, G. C.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	South Melbourne : Nelson Thomson Learning, 2000.
Pynciau:	Marketing. Management.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Strategic marketing management : a means-end approach /
gan: Parry, Mark E. 1957-
Cyhoeddwyd: (2002)

Strategic marketing :
gan: Alsem, K. J.
Cyhoeddwyd: (2007)

Services marketing : a magerial perspective /
gan: McColl, Rod
Cyhoeddwyd: (2000)

Strategic market management /
gan: Aaker, David A.
Cyhoeddwyd: (1995)

Strategic marketing management : text and cases /
gan: Ferrell, O. C.
Cyhoeddwyd: (1994)

Strategic marketing
gan: Cravens, David W.
Cyhoeddwyd: (2006)

Strategic market planning :
gan: Abel, Derek F.
Cyhoeddwyd: (1979)

Strategic Market Management (Global Perspectives)
gan: David, A. Aaker, et al.
Cyhoeddwyd: (2023)

Strategic marketing management : eeting the global marketing challenge /
gan: Anderson, Carol H.
Cyhoeddwyd: (2000)

Strategic Marketing Management
gan: Wilson, Richard M.S.
Cyhoeddwyd: (2005)

Strategic market management /
gan: Aaker, David A.
Cyhoeddwyd: (2005)

Basic Marketing A Marketing Strategy Planning Approach /
gan: D.Perreault William
Cyhoeddwyd: (2008)

Basic Marketing: A Marketing Strategy Planning Approach /
gan: D. Perreault William
Cyhoeddwyd: (2008)

Strategic Marketing Issues in Emerging Markets
gan: Adhikari, Atanu
Cyhoeddwyd: (2020)

Basic marketing : a global-managerial approach /
gan: Perreault, William D.
Cyhoeddwyd: (2005)

Basic marketing : a global-managerial approach/
gan: Perreault, William D.
Cyhoeddwyd: (2002)

Basic marketing : a global-managerial approach/
gan: Perreault, William D.
Cyhoeddwyd: (1999)

Basic marketing : a global-managerial approach /
gan: Perreault, William D.
Cyhoeddwyd: (2005)

Basic marketing : a global-managerial approach /
gan: Perreault, William D.
Cyhoeddwyd: (2005)

The successful marketing plan : a disciplines and comprehensive approach /
gan: Hiebing, Roman G.
Cyhoeddwyd: (1997)

Marketing management : text and cases /
gan: Czinkota, Michael R.
Cyhoeddwyd: (1997)

Basic marketing management /
gan: Dalrymple, Douglas J.
Cyhoeddwyd: (2000)

Marketing management : text and cases /
gan: Dalrymple, Douglas J.
Cyhoeddwyd: (2000)

Cases in strategic marketing management /
gan: Vincze, Julian W.
Cyhoeddwyd: (2000)

Strategic Marketing Management :
gan: Meek, Helen
Cyhoeddwyd: (2003)

Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
gan: Adhikari, Atanu, et al.
Cyhoeddwyd: (2020)

Basic marketing : a global-managerial approach
gan: Pereault, William D.
Cyhoeddwyd: (1999)

Global marketing /
gan: Keegan, Warren J.
Cyhoeddwyd: (1997)

Strategic Marketing. 1st ed. 2018
gan: Tomczak, Torsten, et al.
Cyhoeddwyd: (2020)

Marketing management
gan: Dickson, Peter R
Cyhoeddwyd: (1997)

Cases in strategic marketing management :
gan: Quelch, John A.
Cyhoeddwyd: (2001)

Strategic Innovative Marketing and Tourism
gan: Kavoura, Androniki, et al.
Cyhoeddwyd: (2020)

Strategic marketing creating competitive advantage
gan: West, Douglas C.
Cyhoeddwyd: (2010)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
gan: Adhikari, Atanu, et al.
Cyhoeddwyd: (2020)

Marketer : a simulation /
gan: Smith, Jerald R.
Cyhoeddwyd: (1988)

Marketing management /
gan: Kotler, Philip, 1931-
Cyhoeddwyd: (2000)

The marketing plan /
gan: Cohen, William A. 1937-
Cyhoeddwyd: (1998)

Marketing : making the future happen /
gan: Corkindale, David.
Cyhoeddwyd: (1996)

Marketing communications : principles and practice /
gan: Kitchen, Philip J.
Cyhoeddwyd: (1999)

Marketing management : strategies and programs /
gan: Guiltinan, Joseph P.
Cyhoeddwyd: (1997)