Marketing : a strategic approach /

This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.

Guardado en:
Detalles Bibliográficos
Autor principal: McColl-Kennedy, J. R.
Otros Autores: Kiel, G. C.
Formato: Libro
Lenguaje:English
Publicado: South Melbourne : Nelson Thomson Learning, 2000.
Materias:
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Ejemplares similares