Marketing : a strategic approach /
This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.
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| Format: | Livre |
| Langue: | English |
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South Melbourne :
Nelson Thomson Learning,
2000.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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