Marketing : a strategic approach /

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Marketing : a strategic approach /

This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.

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Dades bibliogràfiques
Autor principal:	McColl-Kennedy, J. R.
Altres autors:	Kiel, G. C.
Format:	Llibre
Idioma:	English
Publicat:	South Melbourne : Nelson Thomson Learning, 2000.
Matèries:	Marketing. Management.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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