Marketing : a strategic approach /
This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.
Guardado en:
| Autor principal: | McColl-Kennedy, J. R. |
|---|---|
| Otros Autores: | Kiel, G. C. |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
South Melbourne :
Nelson Thomson Learning,
2000.
|
| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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