Marketing : a strategic approach /

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Marketing : a strategic approach /

This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.

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Bibliografski detalji
Glavni autor:	McColl-Kennedy, J. R.
Daljnji autori:	Kiel, G. C.
Format:	Knjiga
Jezik:	English
Izdano:	South Melbourne : Nelson Thomson Learning, 2000.
Teme:	Marketing. Management.
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