Marketing : a strategic approach /

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Marketing : a strategic approach /

This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.

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书目详细资料
主要作者:	McColl-Kennedy, J. R.
其他作者:	Kiel, G. C.
格式:	图书
语言:	English
出版:	South Melbourne : Nelson Thomson Learning, 2000.
主题:	Marketing. Management.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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