Marketing : a strategic approach /
This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.
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| Autor principal: | McColl-Kennedy, J. R. |
|---|---|
| Outros Autores: | Kiel, G. C. |
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
South Melbourne :
Nelson Thomson Learning,
2000.
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| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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