Marketing : a strategic approach /

This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.

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Auteur principal: McColl-Kennedy, J. R.
Autres auteurs: Kiel, G. C.
Format: Livre
Langue:English
Publié: South Melbourne : Nelson Thomson Learning, 2000.
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