Marketing : a strategic approach /
This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept.
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
South Melbourne :
Nelson Thomson Learning,
2000.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 082 | 1 | 4 | |a 658.8 |b MC-J |
| 100 | 1 | |a McColl-Kennedy, J. R. | |
| 245 | 0 | 0 | |a Marketing : |b a strategic approach / |c J. R. McColl-Kennedy, G. C. Kiel. |
| 260 | |a South Melbourne : |b Nelson Thomson Learning, |c 2000. | ||
| 300 | |a xiv, 926 p. : |b ill. (some col.) ; |c 27.5cm. | ||
| 520 | 3 | |a This book is divided into five parts: Introduction to marketing; Understanding and analysing markets; Marketing decision-making: the marketing mix; Marketing decision-making: specific applications; and The strategic marketing concept. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Marketing. |
| 700 | 1 | |a Kiel, G. C. | |
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| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||