Global marketing : concepts, strategies, practice : text and readings /
Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions...
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Cincinnati, OH :
South-Western College,
1995.
|
| Những chủ đề: | |
| Các nhãn: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Tóm tắt: | Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions... |
|---|---|
| Descrición Física: | xxii, 634 p. : ill. ; 24cm. |
| ISBN: | 0538831766 |