Global marketing : concepts, strategies, practice : text and readings /
Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Cincinnati, OH :
South-Western College,
1995.
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| الملخص: | Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions... |
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| وصف مادي: | xxii, 634 p. : ill. ; 24cm. |
| ردمك: | 0538831766 |