Global marketing : concepts, strategies, practice : text and readings /
Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions...
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Cincinnati, OH :
South-Western College,
1995.
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| Matèries: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumari: | Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions... |
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| Descripció física: | xxii, 634 p. : ill. ; 24cm. |
| ISBN: | 0538831766 |