Global marketing : concepts, strategies, practice : text and readings /

Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions...

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Akhter, Syed H.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Cincinnati, OH : South-Western College, 1995.
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Deskribapena
Gaia:Global marketing. The economic environment. The financial environment. The political and legal environment. The cultural environment. Global product strategies. Global pricing decisions...
Deskribapen fisikoa:xxii, 634 p. : ill. ; 24cm.
ISBN:0538831766